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What is CSR?
The Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as:
‘The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’
What constitutes CSR?
CSR is not just about ‘green travel’. It is about company initiatives that are good for its employees, good for those with whom it does business and good for the communities in which it operates. While reducing ecological impacts is important for a productive and sustainable future, it is only one aspect of a much wider and more complex CSR program.
To effectively make CSR a part of your travel policy, your strategic business and cultural decisions must ensure corporate travel:
- is safe and comfortable for all travellers
- is efficient in terms of its environmental impacts and ways to minimise these
- is facilitated by travel managers and suppliers who share your business’s commitment to CSR
- is driven by a consistent policy and accountable in all respects, to help enforce and protect the above standards. CSR in travel is not achieved in isolation, but by a collective mindset and cluster of activities that are focused on benefits to all stakeholders.