Sustainability in Travel & Meetings

Why Project ICARUS

För fler presentationer och liknande se rubriken Hållbarhet i Dokumentbanken.

SBTA arbetar med hållbarhet inom ramen för GBTA:s Project ICARUS.

What is Project ICARUS?
Project ICARUS, a GBTA Foundation initiative, started in 2006 by the Institute of Travel and Meetings (ITM) in the UK. Since that time it has grown to be the most widely recognized and respected Corporate Sustainability/Corporate Social Responsibility program within the global business travel and meeting industry.
We want to break new ground; the first global travel management sustainability body, representing the interests of the global travel and meetings industry. A project led by and targeted primarily at national and international travel buyers/managers, who wish to integrate sustainability into the way they manage and run travel programs.

Vision: To be the leading voice for sustainability in travel and meetings, globally.


  •  Provide a forum for sharing and driving best practice and innovation sustainability in corporate travel and meetings on a global basis
  •  Create a platform for delivering member information and education
  •  Create the definitive source for sustainability issues by investing in tools and activities to enable Project ICARUS to inform, educate, and advise the business travel and meetings community about the importance of the social, environment and economic aspects of their activities
  •  Recognize global/regional organizations and individuals who excel in the field of sustainable business travel management and its supply chain
  •  Support development and continuous improvement of best practices, policies, tools and standards for on-going sustainable development
  •  Influence the political agenda globally and locally

What is CSR?
The Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as:

‘The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’

What constitutes CSR?
CSR is not just about ‘green travel’. It is about company initiatives that are good for its employees, good for those with whom it does business and good for the communities in which it operates. While reducing ecological impacts is important for a productive and sustainable future, it is only one aspect of a much wider and more complex CSR program.
To effectively make CSR a part of your travel policy, your strategic business and cultural decisions must ensure corporate travel:

  •  is safe and comfortable for all travellers
  •  is efficient in terms of its environmental impacts and ways to minimise these
  •  is facilitated by travel managers and suppliers who share your business’s commitment to CSR
  •  is driven by a consistent policy and accountable in all respects, to help enforce and protect the above standards. CSR in travel is not achieved in isolation, but by a collective mindset and cluster of activities that are focused on benefits to all stakeholders.


SBTA - Swedish Business Travel Association

Box 807, SE-101 36 STOCKHOLM

 +46 (0)8 410 800 92  info@sbta.se


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