Organization

SBTA is a nationwide organization with regional departments in the South, West, East, and North. The association is led by a board whose members are elected from among the members, both direct and associated (see About SBTA). They represent large as well as medium and small companies as well as the public sector. The regional steering groups are composed of both Direct and Associate members in each region. The steering groups draw up the guidelines for the region’s activities.

At the board’s disposal is an association office that administers the association’s activities at the national and regional levels.

SBTA General Manager
SBTA is run by General Manager, Fredrik Hermelin. The base is in Stockholm and Fredrik started at SBTA in April 2023. Fredrik is an operational and commercial leader with a long history in the business travel industry and is driven by new thinking, technical innovation, communication, and the meeting connection between people.

Fredrik Hermelin – General Manager
Tel: + 46 708 56 18 38
E-post: fredrik.hermelin(@)sbta.se

The governing board of 2022/2023

	Bobbi Djordjevic – Ordförande Dentsply Sirona E-post: bobbi.djordjevic(@)dentsplysirona.com
	Mats Lagerholm – Vice ordförande Essity Hygiene and Health AB E-post: mats.lagerholm(@)essity.com
	Cecilia Best H&M Group E-post: cecilia.best(@)hm.com
	Tina Johansson Spotify AB E-post: tinaj(@)spotify.com
	Rickard Lundström Naturvårdsverket E-post: Rickard.lundstrom(@)naturvardsverket.se
	Gun Vikström Hedelin Skatteverket E-post: gun.vikstrom.hedelin(@)skatteverket.se
	Kaj Genas CWT E-post: kgenas(@)mycwt.com
	Kristina Lyrenäs AirPlus Epost: klyrenas(@)airplus.com